Hitachi Maxell (日立マクセル, Hitachi Makuseru) (TYO: 6810 ), or Maxell, is a Japanese company which manufactures consumer electronics. The company's most notable products are batteries and electronics -- the company's name is a contraction of "maximum capacity dry cell" -- and recording media, including audio cassettes and blank VHS tapes, and recordable optical discs like CD-R/RW and DVD±RW. The company also sells electronics accessories, like CD and DVD laser cleaners.

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Cassette demagnetizer An article with a picture of a Maxell cassette demagnetizer.